No, I had never heard of this US-based product before, either. But whoever is in charge of its Twitter account has decided to use their power for good, not for evil https://www.techdirt.com/articles/20200410/17213944276/how-steak-umm-became-tweeting-voice-reason-pandemic.shtml. Consider comments like this:

it can be difficult to know what to believe in a time when institutional trust is diminished and the gatekeepers of information have been dismantled, but it's more crucial now than ever before to follow a range of credentialed sources for both breaking news and data collection

or this:

you can maintain independent, critical thinking toward institutions without dipping into fringe conspiracies that get jumpstarted by individual anecdotes being virally spread as data. it's not easy, but it's necessary to keep any semblance of responsible online information flow

or this:

we're a frozen meat brand posting ads inevitably made to misdirect people and generate sales, so this is peak irony, but hey we live in a society so please make informed decisions to the best of your ability and don't let anecdotes dictate your worldview ok

and this:

people think it's bizarre, ironic, and funny when a frozen meat company points out the importance of critical thinking, but chances are the same message would never "go viral" if it was from a person. our society values entertainment over truth and that's a huge problem