Urban Screens Manchester
It's about content!
Conference 11-12 Oct
Art & Events 11-14 Oct
Focus Session 3 on day 1 of the conference will examine the profitability of urban screens
and the production of non-commercial content and asks: What is the real ratio of
production costs of artistic content and payment? Which economy models sustain a
non-commercial use of the screens?
Focus Session 3: Towards a New Economy of Urban Screens, Cornerhouse
The session will be moderated by Glenn Harding (AUS), managing director of Circus, an
urban media consultancy and production company managing the multimedia, online and
broadcast systems and developing and commissioning original screen content for
Melbourne's Federation Square which houses numerous non-commercial LED screens.
Melbourne will be hosting the next Urban Screens conference in October 2008.
Jason DaPonte (UK) is Executive Producer for bbc.co.uk and is leading a change programme
across the BBC's online producers called "Ensuring Excellence," focussing on
how editorial standards and guidelines need to be adapted to the rapidly changing
environment that is digital media.
Mark Bennett (USA) is senior manager for In-Store Digital Marketing and Media at
Target's Corporate Media Center in Minneapolis, Minnesota. Mark leads strategy and
creative execution for Target's production teams. Target's work has been at the
forefront of ways to explore unique commercial branding opportunities. www.target.com
Kristin Gray (USA) is the Director of Victory Media Network® at Victory Park in Dallas,
Texas. Kristin seeks out a mix of relevant and engaging content underwritten by exclusive
corporate partners who have the opportunity to advertise and market in a unique and
captivating manner. A track system engineered specifically for the project allows screens
to move horizontally along the entire length of a major public plaza creating complex and
sophisticated spatial interactions and providing an immersive public art environment.
Mike Gibbons (UK) has spent the last five years building the Big Screens in the UK for the
BBC as part of the partnerships with towns & cities. He recently became Head of Live
Sites and UK Coordination for London 2012 and will lead the development of the Live Sites
network to make the London Olympics part of everyone's life. He asks what are the
social messages about the use of public spaces for major events and what can we learn from
public reaction? www.london2012.com
As part of the Urban Screens Art & Events Programme, Jenny Holzer's Televised
Texts will randomly intersperse the programmes on all three screens in Manchester city
centre. Holzer adopts the form and language of commercial messages to disrupt
communication, presenting kamikaze texts that are designed to stimulate thought and
inspire a critical attitude in an often passive audience. Televised Texts are designed to
appear anonymously and spontaneously.
Register your interest at www.manchesterurbanscreens.org.uk
Urban Screens Manchester has been curated by Dr Susanne Jaschko.
Urban Screens Manchester has been supported by Cornerhouse and BBC.
It has been funded by Arts Council England, Manchester City Council, Marketing Manchester.
With support from MDDA and Manchester Knowledge Capital.