The former Yellow Pages Group is getting over a rough patch by finding
new business opportunities:
Its work with SMEs, however, was the focus [acting CEO] Linton said,
with companies able to use Yellow to set up a basic website,
through to advertising, adding on e-commerce solutions, booking
widgets and other add-on products for an additional regular cost.
Yellow is also one of New Zealand's largest resellers of Google
Adwords - helping boost customer profile online.
“Almost 50 per cent of small businesses have no digital presence so
you can't even find them on Google.”
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