'The Verge reports on the new ad types Google announced today that
will start showing up throughout its mobile products, including some
that interrupt the core Google search and discovery experiences. From
Google searches on mobile will soon include "gallery" ads that allow
advertisers to display multiple images for users to swipe through.
You'll also begin to see ads in Google's discover feed -- the feed of
news stories that you find built into many Android home screens,
inside the Google app, and on Google's mobile homepage -- though
they'll only appear in select locations for now. The new ad formats
are meant to make ads a lot more noticeable. In a blog post, Google ad
chief Prabhakar Raghavan says that, in tests, gallery ads resulted in
"up to 25 percent more interactions" than traditional search ads.
Gallery ads will only be launching on mobile, not the desktop.
Discover ads will appear in Google's mobile app, as well as on the
discover feed on Android phones. Google tells us those ads won't
appear in the discover feed that's built into the google.com
homepage. [...] The discover feed -- a personalized feed of
recommended news stories that Google displays on mobile -- will also
be getting ads for the first time. They'll appear just like any other
story, with an image on top, a headline, and a subject field with more
information. But they'll have a small badge that says "ad" to let
users know it's sponsored. Those ads will extend to YouTube as well,
where they'll slot in alongside recommended videos. Discover ads will
also roll out later this year. '
-- source: https://search.slashdot.org/story/19/05/14/2014207
Time to switch your Google Apps to FOSS ones:
Dept. of Computer Science
University of Waikato, NZ
+64 (7) 858-5174