An advertising company called Foundem is suing Google
over a drastic demotion in its search rankings and consequent damage to
its business, claiming this was an anticompetitive act. Google denies
this, and as part of its defence has filed documents with the court
giving confidential details of how its search-ranking algorithms work.
But of course the lawyers and judge don’t have the background to
understand these documents. So the plaintiff wants an independent SEO
expert to be able to go over them and make sense of them to the
lawyers. Google is vehemently opposed to this.
So now the judge has given the company a stark choice: either allow the
expert access to those documents, or withdraw them from the evidence
(and thereby, by Google’s own admission as to the “vital” nature of
these documents for its defence, likely lose the case).
Which way do you think Google will decide?
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