'Earlier this year a new support page appeared at support.Mozilla.org
describing sponsored shortcuts (or sponsored tiles), "an experimental
feature currently being tested by a small percentage of Firefox users
in a limited number of markets."
Mozilla works with advertising partners to place sponsored tiles on
the Firefox default home page (or New Tab page) that would be useful
to Firefox users. Mozilla is paid when users click on sponsored
tiles.... [W]e only work with advertising partners that meet our
privacy standards for Firefox.
When you click on a sponsored tile, Firefox sends anonymized technical
data to our partner through a Mozilla-owned proxy service. The code
for this proxy service is available on GitHub for interested technical
audiences. This data does not include any personally identifying
information and is only shared when you click on a Sponsored
You can disable a specific Sponsored tile... You can also disable
Sponsored shortcuts altogether.
Describing the as-yet-experimental feature, Engadget wrote a story
headlined "Don't freak out: Firefox is testing advertisements in new
These are just the tests, still mainly aimed at fresh installs of the
Firefox web browser and always to beta users, before the rollout of
It does sound like adverts are in the pipe, but it depends on the
reaction to Mozilla's initial tests. Mozilla's Jonathan Nightingale
says that, last time around, the reaction wasn't as positive as his
company hoped. "It didn't go over well," he states. Further, he
insists that Firefox won't become "a mess of logos sold to the highest
bidder; without user control, without user benefit."
Long-time Slashdot reader angryargus says they spotted the feature
when they noticed an Ebay advertisement, but appreciated the ability
to opt out, and suggested the feature is "an annoying tradeoff off
using a browser that's not as directly funded by a search engine."'
-- source: https://news.slashdot.org/story/21/06/20/0153218
Dept. of Computer Science
University of Waikato, NZ
+64 (7) 577-5304