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[wlug] Google Makes Emails More Dynamic With AMP For Email

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Peter Reutemann fracpete@w...
Wed Mar 27 08:57:56 NZDT 2019

'Google today officially launched AMP for Email, its effort to turn
emails from static documents into dynamic, web page-like experiences.
>From a report:

AMP for Email is coming to Gmail, but other major email providers like
Yahoo Mail, Outlook and will also support AMP emails. It's
been more than a year since Google first announced this initiative.
Even by Google standards, that's a long incubation phase, though
there's also plenty of backend work necessary to make this feature

The promise of AMP for Email is that it'll turn basic messages into a
surface for actually getting things done. "Over the past decade, our
web experiences have changed enormously -- evolving from static flat
content to interactive apps -- yet email has largely stayed the same
with static messages that eventually go out of date or are merely a
springboard to accomplishing a more complex task," Gmail product
manager Aakash Sahney writes. "If you want to take action, you usually
have to click on a link, open a new tab, and visit another website."
With AMP for Email, those messages become interactive. That means
you'll be able to RSVP to an event right from the message, fill out a
questionnaire, browse through a store's inventory or respond to a
comment -- all without leaving your web-based email client.'

-- source:

Cheers, Peter
Peter Reutemann
Dept. of Computer Science
University of Waikato, NZ
+64 (7) 858-5174

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